Brown & Brown just went FULL Tony Stark.

The #5 largest broker globally with 23,000 employees and $5.9 billion in 2025 revenue announced this week the most ambitious AI commitment commercial insurance distribution has seen.

The partner stack alone is wild: Anthropic’s Claude, the frontier model, McKinsey & Co for transformation strategy, and Accenture for enterprise rollout and insurance-sector expertise. They're also standing up a Value Management Office (whatever that is) to hold the whole thing accountable, tracking adoption, ROI, and controls as it scales.

Early results are impressive. Pilot teams using Claude Code saw 2x-8x productivity gains, cut troubleshooting time by 80-90%, and 80% of teammates rated its value a perfect 5/5.

CEO Powell Brown: "we view AI as an enabler of [Producer] experience, specialization and judgment, not a replacement for it."

This isn't happening in a vacuum, either. W.R. Berkley's CEO said on this same week's earnings call that AI is already delivering 20%+ underwriting efficiency gains, with "significant additional juice to squeeze out."

Two major players, two different sides of the business, same slap to the back of the head: AI is moving from pilot to production, fast.

Our hot take: The AI-native broker advantage is no longer theoretical. The clock has officially started. If your agency doesn't have an AI roadmap yet, this is your wake-up call.