MRL #112- When Insured's Won't Sign Your BOR

Al Moast messaged us with a question we hear all the time:

“They want to work with me, but they’re scared to sign the BOR. What should I do?”

If you’ve been in the trenches for a while, you’ve come across this too.

You have a great meeting…

The insured expresses that they don’t like their agent…

Maybe they even say they want to hire you…

But when you send the BOR?

Crickets.

So what gives?

One of two things usually.

First…

You didn’t pitch it very well.

“It takes time to quote.”

“Your peers are doing it this way.”

“I can’t access carriers unless you sign this.”

Even if those things are true, they miss the mark. Because the insured doesn’t care how hard your job is, if their competitors are doing it that way, or care what’s fair. They care about what gives them the most control and the best outcome.

That’s it.

So, if you want to get more BORs signed, stop framing it as anything other than a strategic decision for them.

Micah does a bang up job of explaining how on this video: https://youtu.be/Qf5u5ewrTEY

Second…

Some buyers just won’t sign it. And that’s okay.

You’re not going to bat 1.000.

Even with a perfect pitch, some prospects will flinch at commitment.

You’ll get a verbal “yes” and a written ghost.

It happens.

If you’ve got enough irons in the fire, it doesn’t sting that much.

There are six more right behind them.

If you can find a way to quote, great. If not? On to the next.

That’s why the real limiter isn’t your pitch it’s your consistency.

Are you picking up the phone?

Are you getting enough at-bats?

The best talk track in the world won’t matter if you’re not getting swings.

See you next Monday.

Kick ass take names,

Maximus F. Revenue IV

P.S. Looking for a step-by-step system to build a book-o-biz from scratch? Check out Producer Playbook.

This is literally the process Micah used to build two $1,000,000+ books from scratch with cold outbound.